Tom Holland’s Spider-Man has made history once more. The trailer for Spider-Man: Brand New Day surpassed one billion views on the internet, the first time any movie trailer has ever achieved this. Released on March 17, it broke this barrier within four days, leaving the entire entertainment industry astonished.
Brand New Day is Sony and Marvel’s fourth MCU Spider-Man film, part of the franchise’s Phase Six. It is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers. Set four years after No Way Home, the film depicts Peter Parker as a young man without an identity, quietly defending a city that has no memory of him.
WaveMetrix tracking data showed the trailer had crossed 1.1 billion views by Tuesday. In 24 hours, it pulled in 718.6 million views — smashing Deadpool & Wolverine’s record of 365 million, No Way Home’s mark of 355.5 million, and even Grand Theft Auto VI’s entertainment record of 475 million. Each of these numbers had previously seemed like the ceiling for online trailer performance.
The broader cultural impact of this trailer cannot be overstated. Reactions poured in from every corner of the internet, with fans creating memes, fan art, and alternate titles that trended across multiple platforms. The emotional rawness of the trailer — depicting a hero stripped of everything — appears to have touched audiences in a profoundly human way that transcends superhero fandom.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It is set to open in theatres on July 31 and will be available in India in six languages across all premium formats. With trailer records broken and audiences emotionally invested, Brand New Day is positioned to be one of the biggest films of the decade.