The LIFT + GLO event recently debuted in Brooklyn, offering a unique look at the future of integrated health and beauty. Through a partnership between CO2Lift® and Pilote Pilates, the event showcased how oxygen-delivery technology can be paired with physical exercise for enhanced results. The collaboration invited guests to see the body as an integrated system where skin health and physical fitness are deeply connected.
CO2Lift® is known for its patented approach to carboxy therapy, a treatment that is traditionally used to improve skin hydration and vitality. By using the Bohr effect, the treatment encourages the body to deliver more oxygen to the skin’s surface. When applied during a session at Pilote Pilates, the treatment’s effectiveness was boosted by the natural circulatory benefits of a core-focused workout.
The event took place at Pilote Pilates’ Brooklyn studio, a location known for its personalized and elevated approach to movement. Private trainers guided guests through a full-body workout that stimulated blood flow while the CO2Lift® mask worked on the skin. This combination demonstrated how movement and skincare innovation can work together to support the body’s natural repair and renewal processes.
This initiative is part of a larger effort by HERgevity to shift the narrative around women’s wellness toward proactive care. Nina Lato, SVP of Marketing and Retail for CO2Lift®, noted that wellness should be viewed as a continuous investment in the body. By addressing skin health, hormones, and longevity together, HERgevity aims to provide a more comprehensive framework for female wellbeing.
As the LIFT + GLO initiative expands to other cities, it will continue to provide women with science-backed education and immersive wellness experiences. The Brooklyn event, attended by figures such as Kamilla Rovshanbekova and Umida Ubay, serves as a blueprint for future activations. The goal remains to bridge the worlds of skincare and fitness to empower women to take ownership of their health.
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